Building the biggest products with the smallest teams

Growing your team is the fastest way to slow down.

I've spent over a decade across product design, software development, and product management. The past few years, I've advised founders on how to build strong and independent teams. I know what works, and what quietly breaks them.

I’ve always advised starting with small teams, not only because it’s cheaper, but because it forces you to get the way you work right before you start scaling it. For years, that was simply the way I believed it should be done.

That advice hasn’t changed. What's changed is what a small team can actually do. When built right, small teams don't just keep up with larger ones, they actually win.

AI shifted that, and almost nobody, including me, has fully caught up with it yet. Nobody has laid out what it actually takes to build small teams that make full use of that shift.

No one connected the dots

I believe the best products still come from the same place they always have: teams with real autonomy, a short distance to the user, and the ability to learn fast. That part hasn’t changed.

What has changed is what happens when you apply AI to that foundation, at the organization level, the team level, and the individual level. Get that right, and small doesn’t just hold its own. It wins.

I keep running into a problem, though. I see a bunch of self-proclaimed AI consultants who claim to know how it's done, but don't know anything about the foundation of building strong, empowered teams. So all their advice becomes noise, tools without a team that can actually use them.

I want to change that.

I've seen the patterns, and nobody has laid out how to do both at once: structure the team, and apply AI, in a way that actually builds something small and high-performing.

So that’s what I’m doing.

I'm building one piece of my own AI workflow every single day, at the organization level, the team level, and the individual level, and publishing what actually works and what doesn't. And I'm doing it alongside the founders and teams I work with, testing what holds up in a real team, not just in my own.

No polished framework upfront. Just the work, documented in real time, in a stack that's moving just as fast, so you can see what holds up and what falls apart as I work toward the framework that actually gets this right.

And you can follow along, we're figuring this out together. So feel free to share your insights at any time, I'm happy to discuss.

Come along if

Here's how you'll know you're in the right place:

• If you’re about to hire your next developer because things feel slow, and you’re not fully sure that’s the actual fix, this is for you.

• If you’re building a SaaS or AI product with a small team and want to know what AI actually changes about how you should work, not the hype version, this is for you.

• If you'd rather watch someone figure this out in real time than wait for a polished framework two years from now, this is for you.

Small teams win, and now is the time to act. Let's build one.