I'm Esmee Peters. More than ten years in tech, from product design and software development to product management and board-advisory roles. Now I'm building this into something of my own. Here I document that process: what works, what breaks, and what I learn along the way about building for founders of growing SaaS and AI startups.

Not a finished story, but the building itself. Want to read along?

Website: https://esmeepeters.com/
LinkedIn:
https://linkedin.com/in/esmeepeters/
Contact & questions: mail@esmeepeters.com



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Small, autonomous teams build the most impactful digital products. I write about how, from the inside: what I'm building, what I see go wrong in startups, and what actually works.

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